Founder Paula Kent revolutionized the professional Haircare industry for both stylists and clients. Her dedication to science and her pioneering spirit helped make the brand what it is today.
With over 15 years in business, we are on a mission to change radically the personal-care landscape by developing technologies that make a meaningful difference in the lives of our customers.
All Eufora products meet the most rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Eufora never uses mineral oil or artificially created colorants. Our fragrances are complex and naturally derived.
Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our ZeroSulfate® shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and our brand became a favorite of stylists and clients alike!